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Glenn Derene wrote an interesting piece titled, “How Social Networking Could Kill Web Search as We Know It”. He suggests that “with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm”.
He points out that because we are already “meta-tagging ourselves through our social networking memberships, shopping habits and surfing addictions, it’s conceivable that the information could attempt to find us…it could tumble through the various filters you set up around your identity and then show up on your home-page news feed, or in your in box, or pop up on a ticker that follows you around as you browse from page to page.”
I don’t think there’s any question about it; that’s exactly what’s going to happen. What comes to mind is the science fiction film, Zardoz. I don’t refer to the plot, but rather the technological device employed by the film’s characters.
Each character in Zardoz wore a ring that served as a communication device connecting all of society’s members audiovisually, much like our camera phones today. Issues and decisions were presented and voted on simultaneously by each member of the film’s futuristic society whose structure was horizontal (like social networking sites), not vertical as in today’s corporate structure outside the Web. Add talking billboards to the scenario, as was depicted in the film Blade Runner, or a talking medicine cabinet with a voice asking “What’s wrong?” when the cabinet door opens like in THX1138, and that’s Western culture in 10-20 years.
In the future, upon opening my car door in the morning, I could here a speech engine try and sell me something through my car’s GPS navigation system, or a targeted radio add based on my prior evening’s Web searches.
Read Glenn Derene’s article here
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