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Brain scan studies have for the first time identified brain circuitry associated with social status, according to researchers at the National Institute of Mental Health of the National Institutes of Health, Bethesda, Maryland. They found that different brain areas are activated when a person moves up or down in a pecking order - or simply views perceived social superiors or inferiors. An impending social shift produced similar changes to winning money in the brain’s “value centre”. A fall in status activated circuitry known to process emotional pain and frustration. Read more
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