01 Aug
Consumers Choose Brand X
Major retailers say sales of house brand items are climbing as shoppers look to save a few pennies in a downbeat economy. Wal-Mart, Safeway and Kroger say their store brands have traditionally sold well and sales have recently increased. The Food Marketing Institute, a trade group in Arlington, Virginia, says about 60% of shoppers say they now buy some store brands. Kroger offers “Private Selection.” Safeway offers “O Organics.” Wal-Mart rolled out “All Natural”. Do Brand X disposable diapers beat Pampers? Probably not, but an increasing number of shoppers appear willing to experiment with the cheaper product. More
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